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  1. Why is the fragrance market enchanting everyone right now Have you noticed that fragrance is no longer just a smell? The fragrance market globally is exploding and expected to reach$ 62 billion by 2025with perfumes alone set to grow even faster in the coming years. And it’s easy to see why — there are so many people today who don’t just want any old perfume. They’re looking for something that they can make their own, something that feels like them, a fragrance that is an extension of their person, mood and lifestyle. Technology is making this possible. Picture strolling into a shop, or opening an app, and finding out there is a perfume sitting on the shelf that was made just for you. AI, and smart fragrance devices are making that a luxury dream, but a daily reality. But, concurrently our heads are buzzing with thoughts of sustainability and we’re opting for eco-friendly, natural ingredients that go easy on the planet and our complexions. And fragrance is increasingly integrated into our wellness routines.
    The right scent can help you to relax at the end of the day or focus in an office, it can also serve as a way to feel energized in the morning or is a simple little escape… even if just for 15 minutes. How we smell today has become inextricably linked to who we are and how we project ourselves. In other words, next time you select a perfume, pouder: it’s not just a smell —it’s you: your signature and your mood and your story. Which scent is the essence of “you”?

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